Delivering MailChimp success for your clients

With 68% market share, MailChimp is the most popular platform in today’s email marketing eco-system.

MailChimp is no longer just email. It is a valuable communication and relationship-building marketing tool, that enables your clients to connect with their own new and existing customers, to grow their businesses.

If you are advising your clients to use MailChimp for email and marketing automation, I can deliver the EDM coding, campaign management and automation building.

MailChimp Management

There is so much more to running an email marketing channel than knowing how to set up a campaign in MailChimp.

I can help you:

  • segment data based on patterns are business or industry specific
  • map the data in a way that it creates personalisation
  • modify the HTML to make the templates look just right
  • understand industry benchmarks and how the campaigns perform in comparison to competitors
  • create continuity of experience with social and paid ads channels
  • implement best-practice that adheres to SPAM laws
  • know how your subscriber’s behaviour is affecting email deliverability

If the above list looks overwhelming and you need advice or would like to discuss my email marketing services, then get in touch.

MailChimp EDM Email Templates

MailChimp provides a great list of free and premium email templates. However, if your clients need custom branded templates, I can help you with that.

These are a selection of template-types that I can develop for you into Mailchimp-specific lightweight, clean code:

  • Newsletter Template for weekly, fortnightly or monthly news including blog summary sections, intro paragraph sections, social media highlights, etc…
  • Offer Template which is a sales template for giving customers special offers and deals, or sending customers a voucher
  • Event Type Template if your client is wanting to invite their list to online events such as webinars or webcasts, or even in-person events
  • Transactional Email Templates which includes booking confirmations, invoices, thank you emails, etc…
  • Catalogue Template for promoting multiple products or services for sale, or even sending holiday campaigns

If you want advice on the best templates that suit your client’s needs or would like to learn more about my services, just get in touch.

MailChimp Management

What is included in this service:

  • Email marketing calendar management
  • Campaign setup (Adding copy, imagery, subject lines etc)
  • List management (Segmentation, personalisation, tagging etc)
  • Reporting
  • Helping your marketing manager with email strategy

 

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MailChimp EDM Email Templates

What is included in this service:

  • Design consultation
  • Coding your design using HTML tables and MailChimp’s template language
  • Testing layout on Email on Acid or Litmus for major email browser support
  • Installing and testing the new template on your MailChimp account
  • Helping you send your first email campaign with the new template

Technical specifications:

  • All email templates are mobile and tablet responsive
  • The width of the template is not larger than 600px
  • The main image format is JPG
  • Text to image ratio is at least 2:1
  • If you scrape, steal or buy email addresses, I am out
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