Landing pages are a great tool to test out a new product in the marketplace, or to improve the conversion rate of an existing product or service.
If you are a designer, a landing page can be designed to introduce changes to the brand, or test how the audience reacts to certain user interface elements.
If you are a marketer, a landing page can help you run marketing campaigns that are specific to a service or product. They can also help you test new content and offers, or improve the conversion rate on existing pages.
Custom email templates are assets you need to support your campaigns and achieve higher click through rates.
Think of email templates as landing pages embedded on an email.
Usually, the goals that you have on a landing page start on the email layout. It really depends on how the prospect is flowing in the funnel, from the email to landing page or vice versa.
How can Eri help
Eri has been working as an email marketing manager for more than 6 years, serving superannuation and finance companies but also non-for-profits and media companies. He has experience with a variety of marketing automation platforms and the way that landing pages and email templates interact with them.
You get the layout that you have designed in perfectly clean, lightweight code, but you are also getting advice by someone that has been doing email marketing automation on a large scale for years.