How to tell if you need to hire a full-time WordPress developer

Is this question on your mind? It is in mine. It happens at least twice a year when I get super busy as a one-man WordPress developer team. Your situation might be different. Unless you are also a WordPress developer.

I Googled around for some advice but all the results are a bit fluffy, so here are my thoughts on the matter.


You need to look at these 4 factors if you are thinking of hiring a WordPress developer.

1. Your current freelance WordPress developer (s) have reached the cost/task threshold

As the business is growing, your marketing efforts are growing with it. You will notice that more website tasks are going to pile up. As they pile, the WordPress developer is trying to accommodate but it is kinda taking over the time from his other clients. That’s not your problem though… Your problem is that the total cost of engaging an external WordPress developer is growing. At some point, it is going to be more expensive than hiring a full-time WordPress developer in house. Good freelance WordPress developers, in general, would be at a higher cost. You can try to hire a different, cheaper freelance WordPress developer, but as we both know, that might turn into a nightmare.

2. Your business is doing well and the financial projections are showing that you can afford a full-time WordPress developer in-house.

If the first factor is true, meaning you are reaching a cost/task threshold with your current freelance WordPress developer(s), then you have to look at your historical data in terms of business income, tasks and future projections.

The benefits of working with a freelancer or many freelancers are that you can scale up or down as you need to.

It gets harder when you hire someone full-time. A full-time WordPress developer will need a market rate salary, plus benefits such as medicare, holiday pay and superannuation.

If your historical data, as well as your future projections, show that you will need a full-time developer, then continue on the third factor.

3. You have onboarding capacity for the new hire.

Unlike freelancers, employees usually don’t have the proper skillset to onboard themselves when they start working at your company. Maybe skillset is not the right word, but usually, the person starting a job is expecting you to guide them on how things are done, no matter how much you say in the job ad that: “we are looking for a go-getter”.

If you are thinking to hire a WordPress developer in a full-time capacity, you have to be prepared and budget for their onboarding into the business.

4.WordPress is part of your core business

If the three above factors are ringing true in your situation than skip this one because it doesn’t matter. But… if you are running a business that relies on WordPress, then you may need to have a full-time WordPress developer. Someone that can learn the system and become the gatekeeper for the technical quality of the product.


These are my thoughts on hiring a full-time WordPress developer in-house. What do you think?